• Uplift the hospitality industry with an event which will create exposure and business for participants.

• Showcase Aotearoa's (and therefore, the worlds) best, most creative usages of avo and bread.

• Reward the dedication of participants who provide quality, innovative meals to our community.

• Uphold the value of silliness which is an essential, yet simple dish, and claim it back as a respectable meal.

• Be a great source of internet memes.

• Somehow, but probably not, generate business for the two random creative agencies Xequals and Obvious who partnered together to create this stupid, but lovely annual award ceremony.